One of the most important tools in your arsenal, to convert customers, is the Key Opinion Leader (KOL). Called influencers in the west, KOLs have already gained the trust of their viewers and can leverage the attention of their viewers to introduce new brands to potential customers. 

Recommendation sites and blogs are very important for new brands in China. These sites, much like influencers, have the trust of their viewers and can make conversion driven recommendations to new customers. The difficulty here is dealing with the business themselves. Getting a fair deal or even keeping a deal fair can be tricky for those not accustomed to Chinese business tactics. 

Search engine advertising is one of the most difficult forms of traffic in terms of getting a conversion. Advertising with pay-per-click advertisements on search engines should be the last piece of the marketing puzzle. Once a brand has sufficient touch points scattered around the internet, it is ready to advertise on search engines. 

As mentioned in numerous passages from Apo Marketing, trust is everything in China. Social media gives brands the ability to show a more personal side of a brand and interact with their target audience. Having a well maintained social media presence will make the other traffic channels convert customers more efficiently. 

Affiliates are great for bringing traffic to your site but, without gaining the trust of consumers before the site visit, conversion rates may suffer. Affiliate marketing should be well integrated with a diverse marketing mix. 

You like what you have seen? Contact us and the Apo Marketing team will arrange a call with you to discuss how we can help you. We can make a suggestion for a complete marketing package and discuss how we will manage everything from planning to execution.